AIDA is an acronym used by marketing and advertising professionals

It describes the process a purchaser goes through when making a buying decision. Attention, Interest, Desire and Action.

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Attention, Interest, Desire, Action (AIDA)

A – Attention, you want to get the potential customer’s attention

This may be achieved at point of purchase by the use of recognizable or bright packaging, that stands out from the others on display. Your service may be offering something that is sufficiently different or attention grabbing.

I – Interest, now that you’ve got their attention, you need to generate interest in your offer

The features of your product are important but more important to your customer, is the benefit to them of those features. Interest is generated when a potential customer sees benefits to them.

D – Desire; a potential customer decides they want your particular product or service

A – Action: You want the potential customer to act and purchase your product

This may take some steps if your product or service is more involved than a simple chocolate bar. They may need to read through the available information, they may need to discuss it with others etc. so the action you may be looking for is a phone call requesting a quote or a visit to your website.

EZIPOP brochure holders, literature dispensers or product dispensers are an important part of the AIDA process, because they can effectively be utilized to display and inform your target market of your wares. Suitable graphics on an EZIPOP brochure holder can certainly draw attention and raise interest in your product. Desire can be generated either by the information on display or in the case of a product dispenser, the desire may be to simply take one of the items. Action is then achieved in this dispenser example or action may be achieved via information literature.

With somewhere around 70% to 75% of purchase decisions being made at the point of purchase, can you afford not to be there?

Attention, Interest, Desire and Action can all be achieved with EZIPOP products as part of your marketing efforts. Ask us how our EZIPOP products might fit in with your overall marketing campaign.