On the 10th and 11th of October 2007, EZIPOP had a stand at the POPAI Marketing At Retail EXPO held in Melbourne, Australia.

We also entered the Awards Competition with our EZIPOP self-contained competition unit, in the category: Temporary Health Care Point Of Sale Display: Medical/Pharmacy/Veterinary.

This is a hotly contested section, with high profile POP manufacturers vying for Bronze, Silver and Gold POPAI Indians, with high impact displays for multi-national Pharmacy, Medical and Veterinary companies.

Industry professionals appointed by POPAI Australia & New Zealand undertook the judging for the awards. At the Gala Awards evening, we were awarded with a Silver POPAI Indian.

In a very competitive and highly creative business such as ours, this Silver award is considered a real achievement and is well respected by manufacturers and clients alike. Below is some further information and background to the award winning EZIPOP self-contained competition unit.

BACKGROUND

FRONTLINE Plus® from Merial Australia is the market leader in flea control for dogs and cats worldwide and they defend this position with mainstream advertising media, as well as attractive, innovative and market leading Point Of Purchase displays in veterinary clinics.

Typically in the cooler winter months, pet owners reduce flea control measures, even though warm homes also breed fleas, so FRONTLINE Plus uses various promotions to improve pet owner compliance.

Previous experience has shown that in-clinic competitions where the prize is on display and is drawn in the individual clinic enjoy high pet owner participation and enthusiastic clinic staff support.

THE WINTER PROMOTION

A stylish ceramic tower heater was used as a prize and also as a reinforcement of the “fleas breed in warm homes” message. The heater was displayed in each participating veterinary clinic across Australia and every pet owner who purchased a FRONTLINE Plus product was eligible to enter the draw to win this heater.

THE CHALLENGE

With on-counter space at a premium, the task was to design a compact all-in-one POP counter unit to announce the competition, hold entry coupons, display product brochures and be the entry box too.

It needed to be EASY to set up, EASY to use and EASY to gain space on the counter for maximum exposure to clients – as well as innovative and visually appealing.

THE EZIPOP ANSWER

The all-in-one EZIPOP competition unit was derived from our patented brochure holders and product dispensers.

This combo unit was supplied to clinics fully loaded with brochures and with entry pad in place, in it’s closed un-erected configuration, shrink-wrapped to keep it clean and intact.

Simple display instruction drawings are printed on the base of the unit and it was simply a matter of removing the shrink-wrap then pushing the outer sleeve of the unit down onto the counter. This simple action revealed the brochures, the entry box and at the same time, formed angled base struts to add stability. The front base strut also held the entry pad at a convenient angle and position for tearing off a single entry coupon.